Hi, I'm Anthony
I spent years in ecommerce - specifically Amazon. I learned how to rank products, run campaigns, and grow brands. Scaled one to $400k in the first year, became president of an Amazon SaaS company, and thought I had it figured out.
Then AI showed up. And I realized the game was changing faster than most people understood.
The Experiments
When ChatGPT and Perplexity started getting real traction, I didn't just watch from the sidelines. I built scrapers, wrote Python scripts, and ran actual experiments to figure out how these models decide what to cite.
I mapped categorical bias across 670 citations. Tested content "shelf life" to see when links go stale. Measured whether text position on a page affects retrieval. Checked if ranking #1 on Google actually gets you cited by AI (spoiler: only 8% of the time for ChatGPT).
The data told a different story than the "thought leaders" were telling. And I realized most people didn't have access to this kind of information - or the tools to act on it.
Why I'm Building These Tools
The AI SEO tools that exist today are mostly built for enterprise teams with big budgets. They charge $50-100/month, require you to trust their hosted infrastructure, and often rely on GA4 data (which misses most AI bot traffic anyway).
I wanted something different: affordable, transparent, and built for people who like to tinker. Tools where you own your data. Where the setup is "follow these steps and copy-paste" instead of "schedule a demo with our sales team."
BotSight is the first product. More are coming. The goal is simple: give regular people access to the same observability that big companies have, without the enterprise price tag.